Does Risk Taking Behavior Drive MSME Innovation During Covid-19 Pandemic?

The study will contribute to the understanding of risk-taking behavior effect on MSMEs innovation since is tendency business owners for engaging in decisions that may have potential be dangerous their business, especially family do some innovations nowadays, pandemic Covid-19 era. For appropriate level return owner obtain compensates behavior. These researchers used samples consist 307 categorized as Indonesia respondents by distributing online questionnaires. Furthermore, this paper also control variables, such number members involved, generation level, founder-CEO duality, and capital. This binary logistic regression analytical model. results show owner's behavior, capital significantly influence Indonesia.